At the AGC Technovation Center in Belgium - the European headquarters of AGC Group’s innovation - science, design, and technology converge to shape the future of glass and smart surfaces.
Since 2016, BAMHUB has been responsible for the continuous evolution of this space, transforming it into a permanent experience of innovation and storytelling.
The showroom serves as a destination for leading automotive brands, architects, and designers from around the world, offering an ever-evolving showcase of AGC’s technologies and vision.
Our mission was to create a living, evolving showroom that goes beyond product display - an environment that tells stories, inspires creativity, and strengthens AGC’s relationships with clients and partners.
The goal was to reimagine the space completely: remove walls, rebuild the architecture, design new furniture, and integrate digital storytelling to connect innovation with experience.
We approached the project as a long-term evolution, combining architecture, design, and digital strategy.
Structural redesign: removed walls, replaced flooring, and rebuilt electrical systems.
Storytelling flow: created an emotional visitor journey through design and narrative.
Modular displays: built adaptable installations for new technologies.
Digital innovation: integrated interactive apps, VR, AR, holograms, and technical tools.
Strategic continuity: managed updates, maintenance, and creative evolution annually.
The AGC showroom stands as a benchmark of innovation and storytelling - a space that evolves with technology and continues to inspire even after a decade.
It has hosted leading automotive brands, architects, and innovators from around the world, all discovering AGC’s vision through immersive experiences.
This enduring partnership exemplifies BAMHUB’s strength in strategic innovation and design continuity - creating not just spaces, but ecosystems that grow with time.