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GLOBAL HUB FOR STRATEGY & INNOVATION

AGC - Environmental Car Configurator

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AGC - Environmental Car Configurator
Project
Client: AGC Europe
Location: Europe
Years: 2016 - Present
Market: B2B Europe
Services: 3D & Interactive Design, UX/UI, Software Development, Innovation Strategy
Context

AGC, a global leader in glass manufacturing, wanted to raise awareness among automotive partners about the environmental impact of glass selection.

The goal: to develop an innovative tool that visualizes, in real time, how different glass combinations affect a vehicle’s weight, energy efficiency, and CO₂ emissions.

Our Mission

BAMHUB was commissioned to design and develop a fully customized 3D configurator.

From concept to execution, we created the car model from scratch and integrated intelligent calculations that measure performance and environmental data dynamically.

Our Approach

Full 3D car design, based on research into upcoming and most demanded automotive models.

Interactive configurator development, allowing users to test and combine various glass options while instantly viewing their impact on:

  • total vehicle weight,
  • fuel consumption,
  • CO₂ emissions.

Cross-platform optimization - including a desktop version for trade shows and corporate demos, and a mobile version for client presentations and on-site use.

Continuous updates since 2019, improving UX design, performance, and environmental data integration.

Result

A seamless, immersive experience used by AGC across Europe for B2B presentations, industry exhibitions, and client meetings.

The configurator has become a strategic communication tool, highlighting AGC’s commitment to innovation and sustainable mobility.

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